Personalized AI Search as a Revenue Booster

Digimas, March 20, 2025

How intelligent hybrid search delights customers and drives conversions.

1. Poor search – the hidden revenue killer

We’ve all experienced it: You visit a website looking for specific products or solutions, only to be met with irrelevant or confusing search results.
Frustration grows quickly, and visitors leave your site prematurely.

40% of B2B buyers abandon their search if they don’t find relevant results within seconds.

68% of users never return after a poor search experience.

According to Forrester, active site-search users generate up to 60% of total online revenue in B2B.

An optimized search doesn’t just enhance the user experience - it directly boosts your revenue. Can your customers currently find exactly what they’re searching for, effortlessly?

2. Why traditional keyword search is no longer enough

Many corporate websites still rely on keyword based search engines. But such traditional methods have clear limitations. Users need to enter exact search terms to find relevant results. Results fail to consider user context or past search behavior. Slight variations, synonyms, or alternative spellings often lead to irrelevant outcomes. These limitations make the search process painful and have a direct impact on your business.

Studies confirm: implementing an intelligent search can boost your conversion rate by up to 43%.

3. The solution: AENDEX Discovery Suite

AENDEX’s Hybrid Search blends classic search technology with advanced semantic intelligence, delivering significantly more accurate results:

Natural language understanding

Users can ask questions naturally; AENDEX interprets the intent behind their queries.

Context-aware
results

The search adapts to individual user behavior, delivering personalized results rather than generic listings.

Direct, precise
answers

Users receive immediate, relevant information instead of endless lists of links.

Thanks to modern API technology, AENDEX can seamlessly be integrates into existing business applications (e.g., Websites, Confluence, JIRA, SharePoint and more).

4. Success Story Clariant: Increasing customer satisfaction and conversions

Clariant, a global leader in specialty chemicals, implemented AENDEX to tackle the complexity of their extensive product database. Now, customers can type either simple keywords or complex questions in natural language, instantly receiving relevant products, news, blog posts, or events from thousands of possibilities.

Figure 1: Relevant search results for complex natural-language queries.

Figure 2: Directly answering detailed product-related questions on the product page.

The measurable results:

Customer satisfaction increased by 6%, thanks to quicker access to relevant information.
Significant increase in conversion rates from more precise and relevant product recommendations.

5. Conclusion: Leveraging search as a strategic success factor

A modern, intelligent search solution is essential today, significantly boosting customer satisfaction and driving conversions. It reduces abandonment rates and measurably increases your revenue potential. Is your website’s search function optimized to unlock these opportunities?

Contact our Digimas expert team for further information and request your free demo today.

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